SEO: Search Engine Optimization.
SEO is easy process to optimize your HTML code so that your website can come in Google eyes. Here we are following some very basic and simple steps to do it. 6 easy steps and feel the difference,
1) Title
2) Keyword Metadata
3) Keyword Description
4) H1Tags
5) P tags
6) Alt Attribute
1) Title: This is the first thing a visitor sees even before your website, so it has to be attractive. It will bring lots of customer to your business. Just you have to do it in a right manner
Titles are those what comes between “<Title> and </Title>” tag.
Some simple rules to follow:
· Unique title for each page.
· Should describe about the content.
· 60-80 characters.
· Last but not least attractive for your customer. Title should contain feel good text for ex: “Low calories cream: healthy and tasty”.
2) Keywords Meta-Data: It contains the keywords which are focused on the content of the page. Keywords are like some important word of your content, which describe about your content.
Keywords metadata are written as “<meta name=”Keywords” content=”keyword1, Keyword2”>”
Some simple rules to follow:
· Maximum 5 keywords or short phases are also allowed.
· Separate it with comma.
· As important as Title.
3) Keyword Description: Same as Title and Metadata, Keyword Discription is very important, as we can understand it by its name, that it is the short description, like a summary.
Keywords Description is written as “<meta name=”Description” content=”Description of the webpage>”
Some simple rules to follow:
· Unique Description, otherwise page will considered as duplicate.
· Should be descriptive in sentence and not in words.
· Description about the content. It should not start with “This page is about…” rather go directly and describe your content in very simple language.
· Repeat your main keyword 2-3 times in description.
· 180-220 characters., can be lesser but not more.
4)H1 Tags: This is the first thing on your webpage and should be written very carefully.
H1 tags are used as “<H1> Heading </H1>” tag.
Some simple rules to follow:
· Unique h1 tag for every page.
· Short and focused.
· Creativity is what require as it should not be same as title.
· Focus as on title , keywords and description of keywords.
5)P Tags: we use p tags for our paragraphs in content, paragraphs should be short, so that it becomes easy for customers to read it and understand it.
P tags are used as “<p>This is a paragraph</p>”.
Some simple rules to follow:
· More and More <br> tags should be avoided,and <p> tags should be used instead of that.
· Paragraphs should be short and in readable format.
· Avoid using table and div tags for organizing the content.
6)Alt attributes: Images are not visible to search engine but what is visible is, image name and text about image, so what comes here is names are not always what you can change but alt attribute is what contains the text about the image, it describes what image is about, so again we should focus on it .
So which image needs alt attribute? Answer is, Images related to content only requires alt attribute not the images used in designing purpose.
That means that images you use as part of the design of the website don’t require an alt attribute, except for some specific cases. For example, if you use menu buttons, the button image is a link. In this case you can use the alt attribute as the text of the link.
The logo of your company, usually at the top left of your design, should be a link to your home page. In this case you can also use an alt attribute with the most important keyword of your site.
Alt attributes are written as “<img src = ”image.jpg” alt=”alt attribute content”>”
